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Sales: The Critical Piece

Sales - The Critical Piece To Your Successful Future

 

Sales: The Critical Piece To Your Organization’s Successful Future

What drives your business?

Technology, finance, marketing?

These are all good things, but what it actually comes down to is sales.

I’m not saying that your other departments aren’t important, they are. They all contribute to the business, but sales is critical to the immediate and future lifeline of an organization.

Sales revenue is what allows you to succeed as an organization. You can have the best technology, the best services, and the coolest marketing campaigns, but if no one buys your product, you don’t have a business.

Sales in the door is what allows you to invest in advancing your services, providing marketing dollars, and keeping the wolves away.

Aside from new revenue, a customer’s first call (if they have an issue) is often to their sales rep, and I can’t think of a more important time than now to keep your current customers happy. A happy customer is a repeat customer and it’s often down to your sales rep to prevent them from going to the competition.

On that note, whether you like it or not, a lot of customers buy your products because they like the sales rep. If the rep is gone, the client will often follow.

When times are tough (hello Covid!) companies start cutting back and putting hires on hold.

It makes sense in these uncertain times to save as much revenue as possible for a rainy day (and it’s been pouring for months now). But, the one department that can help get you through this is sales; and the job postings I’ve been seeing certainly reflect this belief.

While a good number of companies have cut at least a portion of their sales staff, there are companies looking to expand their teams, which is great news for those sales reps that have been laid off.

As opposed to thinking of cutting back your sales team or putting all sales hires on hold, perhaps now is the time to be bold and look to the future.

While this may not be the year to expect record figures, if you’re fortunate enough to have the type of products or services that companies simply cannot do without, maybe now is the time to go for it and position yourself ahead of the competition when things go back to “normal”.

Here’s a great article from Harvard Business Review that explains how to re-focus your sales teams efforts now and when things go back to “normal”.

To be fair, there are some industries that simply may not survive no matter how many sales people they retain or hire. Fortunately, that’s not the case for all industries.

So, if you’re a company who are feeling the pressure to cut costs and hold off on hiring, really take the time to consider the impact a smaller sales team will have on your bottom line both now and in the future.

Sales are the critical piece to your successful future.

But how do you know you’re hiring the right person?  After all, every dollar spent is now more critical than ever. The answer is simple – contact a professional to help bring in the perfect candidate.

Rostie & Associates are those professionals.

At Rostie & Associates we invest time in understanding your organizations’ functions, your strategies for business success, your cultural environment, how to sell your organization to the candidate market, and associated success stories that differentiate your value proposition from competitors in the marketplace.

We provide a professional recruitment solution to a wide range of organizations in the United States, Canada and Internationally. Our clients range from the largest and most established firms to entrepreneurs on the cutting edge of technology.

Simply put, we’re dedicated to creating a perfect match between organizations and candidates.

Check out some of our hottest jobs!

If you’re an organization who is planning for a successful future by adding to your sales team, contact Rostie & Associates today.

We look forward to providing you the best sales representatives on the market!

 

Hiring: The Landscape Has Changed, But the Song Remains the Same

Well it’s officially official—the world has turned upside down.

What was white a month ago is now black, square, round, inside, outside, well, you get my drift.  This is (for the foreseeable future) the new normal.

In terms of Recruitment/Hiring/ Interviewing, one is left to wonder about the vast impact on this whole process.

Let’s look at the “interview process”.

“The interview process is also changing, going from in-person to video platforms like Zoom. Face-to-face interviews don’t exist anymore, and everybody’s fine with video interviews,” says Arran Stewart, co founder and chief visionary officer for the automated job-matching site Job.com.

So you’ve ACED your Video interview! Congrats!

As much as our work habits have changed, the employer must also adapt the terms of employment offered to new employees. In addition to standard salary and benefits, they should consider adding additional provisions relevant to our current situation.

Offer a paid subscription to a new wellness app, or complimentary meal/grocery delivery services; these offerings not only make a person feel valued; they are a constant reminder that they are part of a team and a company that cares for them.

This is critical at this time as they don’t have the luxury of natural team-building that comes when people come into the office daily. These little gems when they first join the team let new employees know they are valued and appreciated and improve employee attraction and retention metrics.

You must also keep the social aspect of work alive by arranging things like virtual lunches or happy hour, where food is on the company (it’s difficult to coordinate timely delivery so allow employees to claim back on expenses). This builds a break into the workday and gives people a chance to decompress, socialize and break the monotony and isolation inherent to working at home.

You should insist that your workers take part in this to make sure they feel included and most of all, keep a routine.

Although the landscape of the interview process has vastly changed, and the added benefits that employers should consider when acquiring a new client now differ, the fact remains, hiring new top talent is going no where.

For more information about the services offered at Rostie & Associates, feel free to visit our website www.rostie.com or call us toll-free 1-800-647-0780.

We look forward to finding your your next hire!

Brand New Team Room Available

Get inspired and get in action. Team Room 703 is ready to be the workspace where you will make your next big business move and become a game-changer in the industry.

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The Rostie Group provides more than just office space. When you become a part of our waterfront work community, your team is set up for support, growth and success. The Rostie Group is a community of professionals working together with a great team of staff who go the extra mile to personalise your work environment, making this workplace a place you want to be everyday.

20 bay stRBC WaterPark Place is the newest and hottest building in Toronto’s Financial South Core. Fully renovated and connected through Toronto’s PATH system, this prestigious 20 Bay Street address is home to more than a few big names in the industry. This summer will be humming with excitement right outside your new workspace. You can commute on your bike along the shore, have lunch in the gardens by the waterfront and catch a Blue Jays game after work; with the Rogers centre and Union station only a 5 minute walk away. The diverse and liveliest parts of the city are at your fingertips!

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Our Reception team will greet you every morning and provide all your clients with the best in customer care. Your mail and packages are delivered to your office everyday. If you have any questions or need a friendly familiar face to chat with – Reception is your go-to spot.

The Meetings Manager is here to handle all your meeting needs; from interviews to training sessions and evening events we have an array of meeting rooms that are available for your use. Every tenant receives an allotment of meeting room hours – no additional fee!

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Our Marketing and Communications Coordinator plans in-house events for every occasion – Social Fridays, Chili Cook-offs, Holiday Festivities – and is there to keep the energy up. The Rostie Group lounge encourages positive interaction between all tenants, creating new friendships and business colleagues. Engaging and informative free Breakfast and Lunch workshops are held at The Rostie Group on a regular basis. We bring in leading industry names to provide guidance on the latest technology trends, how to grow your business, client-focused relationships and more!

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instagramWhen you are ready to hit the gym with your new found friends, TriFit has outfitted 20 Bay St, with an up-scale gym experience right in the building! Exclusive to WaterPark Place tenants only for $35/month – this brand new amenity includes group fitness classes, spinning, state of the art weight training machines with lockers and showers. TriFit gym ensures your team can take a well needed workout break without leaving the work community!

Need your computer hooked up? Looking for some troubleshooting help? We have an onsite IT team here to ensure all your technical needs are taken care of immediately. Because lets get serious – the Internet is everything these days! The Rostie Group prides itself on being a flexible and customizable work community. Configure your new team space to reflect your company’s values, there is room for up to 20 people!

The Rostie Group is looking forward to meeting with you, getting to know your business and team members and welcoming you into our waterfront work community. Come and see for yourself what Toronto’s thriving South Core has to offer. We promise you won’t be disappointed!

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Build your brand awareness in Toronto with a Lunch ‘n’ Learn and Rise & Shine Breakfast!

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Build your brand awareness and gain new clients in Toronto! The Rostie Group at 20 Bay Street, WaterPark Place wants to help your business succeed in Toronto with the right exposure. Lunch ‘n’ Learns and Rise & Shine Breakfasts are a very popular and promising method for educating business professionals and attracting new clients to your company. At The Rostie Group, we offer modern and professional boardrooms and training rooms to host the seminar – at no cost to your company! With over 100 clients, and a social media and digital marketing platform that reaches more than 10,000 people – your Lunch ‘n’ Learn or Rise & Shine Breakfast is guaranteed to pull a promising audience.

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Elaine Newman, CEO of Global Learning, Lunch ‘n’ Learn 2015

In one hour you have the chance to engage and educate potential clients, business partners, and Toronto’s financial district on the inner workings of your business.

Business methods, challenges, successes and failures all make for relevant presentation starters. People want to to know the story behind your startup and how they can partner with you to create a promising future for all business in Toronto.

Whether you are heading up a tech company, the next big bank, or making it as an entrepreneur, a Lunch ‘n’Learn or Breakfast Seminar is the best way to get your brand, your business and your name out in Toronto.

Take a look at some of the insightful and inspiring Lunch ‘n’Learns and Rise & Shine Breakfast Seminars that have been hosted at The Rostie Group:
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https://www.rostiegroup.com/blog/free-rise-and-shine-breakfast-seminar-july-8th-800am/

https://www.rostiegroup.com/blog/free-lunch-n-learn-with-davis-martindale-accounting/

https://www.rostiegroup.com/blog/lunch-n-learn-retrospect/

https://www.rostiegroup.com/blog/content-marketing-lunch-n-learn-by-marketingcopilot/

Do not miss this opportunity to make your brand a household name and gain valuable exposure to Toronto businesses!

Call today to book your free Lunch ‘n’ Learn or Rise & Shine Breakfast in Toronto!

1-800-648-1840              info@rostiegroup.com

 

The Scoop is out for November

Check out what is happening in your work community and how you can become involved this November!

Millennials – Challenges in the Workforce

 

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Everyone knows that the millennial workforce thrives on coworking, coffee and flexibility in their chosen career path(s). There is even a study called NextGen to support this! “Where Generation X values control over work, development opportunities and pay satisfaction, Millennials are driven by the more social needs of flexibility, appreciation and team collaboration” (PwC, 2014). Many millennials identify their work habits as multifaceted; calling themselves entrepreneurs, tech-pros, freelancers and bartenders all at once. A one track career path is seen as boring or lacking in opportunity these days. Life-work is connected now more than ever, and everyone wants a personal experience, and to work for a brand that represents them (think Coca-Cola’s name bottles).

The challenge is this:

How can I merge my personal goals with my career and income generating goals?

You could take the advice ‘follow your passion and the money will come’. Well what if your passion is watching full seasons of ‘Friends’ on Netflix, with no breaks, all week long?

Or follow the trend right now and become an insta-famous tech startup! Maybe move to Silicon Valley, wear awesome Chive t-shirts and have a man-bun.

It works for these guys —-> https://www.pinterest.com/explore/man-bun/

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Ultimately you should start by envisioning and outlining what you expect in a job – any job! Salary, type of coworkers and boss (if any), environment (office, home, coworking space, the jungle or the beach) and specifics of what you will actually be doing!!

Just saying “I want to start a business” won’t start the business. Usually taking action and getting out into the world is better than spending hours planning and talking about what you are going to do.

Millennials are not ‘lazy’ or too ‘entitled’. Most millennials, like any other generation, want to work hard; they just want to work hard at something that they believe in. Young people have tons of great ideas, sometimes it is just hard to know where to start.

A good place to start is with a virtual office and coworking membership.

You get the best of every world with these packages.

A professional business address will give you an edge in any field – especially when writing to potential investors/donors/funding opportunities.

Also it will save time and money – all your mail and packages are collected for you and arranged nicely for pick up or delivery! No more waiting around for deliveries or worrying about cheques being lost in the mail. You won’t need to hire a receptionist or assistant either!

Coworking and coworking spaces are in generous supply around the world today. Providing an alternative to busy coffee shops; like-minded individuals and teams can bounce ideas off of one another or work quietly without the restrictions of a coffee shop or distractions of home.

Before signing up to any ol’ space on the block, explore your options! Be sure to make a list of what you envision your coworking experience to be.

Is free coffee important?

Can you have a dedicated, personalized space with a locked filing cabinet?

Is there 24/7 access?

You may have a day job and want to work on your other ventures by night!

What about when you have guests, coworkers or potential investors stopping by…is there meeting room space available on the fly?

tech_news2Does the technology and digital tools available meet your needs?

There are a variety of workspace cultures available. Be sure the one you choose aligns with your goals and expectations in your career and personal life.

Coworking and Virtual Office Memberships – http://www.torontomeetings.com/cowork.htm

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