Sales: The Critical Piece To Your Organization’s Successful Future
What drives your business?
Technology, finance, marketing?
These are all good things, but what it actually comes down to is sales.
I’m not saying that your other departments aren’t important, they are. They all contribute to the business, but sales is critical to the immediate and future lifeline of an organization.
Sales revenue is what allows you to succeed as an organization. You can have the best technology, the best services, and the coolest marketing campaigns, but if no one buys your product, you don’t have a business.
Sales in the door is what allows you to invest in advancing your services, providing marketing dollars, and keeping the wolves away.
Aside from new revenue, a customer’s first call (if they have an issue) is often to their sales rep, and I can’t think of a more important time than now to keep your current customers happy. A happy customer is a repeat customer and it’s often down to your sales rep to prevent them from going to the competition.
On that note, whether you like it or not, a lot of customers buy your products because they like the sales rep. If the rep is gone, the client will often follow.
When times are tough (hello Covid!) companies start cutting back and putting hires on hold.
It makes sense in these uncertain times to save as much revenue as possible for a rainy day (and it’s been pouring for months now). But, the one department that can help get you through this is sales; and the job postings I’ve been seeing certainly reflect this belief.
While a good number of companies have cut at least a portion of their sales staff, there are companies looking to expand their teams, which is great news for those sales reps that have been laid off.
As opposed to thinking of cutting back your sales team or putting all sales hires on hold, perhaps now is the time to be bold and look to the future.
While this may not be the year to expect record figures, if you’re fortunate enough to have the type of products or services that companies simply cannot do without, maybe now is the time to go for it and position yourself ahead of the competition when things go back to “normal”.
Here’s a great article from Harvard Business Review that explains how to re-focus your sales teams efforts now and when things go back to “normal”.
To be fair, there are some industries that simply may not survive no matter how many sales people they retain or hire. Fortunately, that’s not the case for all industries.
So, if you’re a company who are feeling the pressure to cut costs and hold off on hiring, really take the time to consider the impact a smaller sales team will have on your bottom line both now and in the future.
Sales are the critical piece to your successful future.
But how do you know you’re hiring the right person? After all, every dollar spent is now more critical than ever. The answer is simple – contact a professional to help bring in the perfect candidate.
Rostie & Associates are those professionals.
At Rostie & Associates we invest time in understanding your organizations’ functions, your strategies for business success, your cultural environment, how to sell your organization to the candidate market, and associated success stories that differentiate your value proposition from competitors in the marketplace.
We provide a professional recruitment solution to a wide range of organizations in the United States, Canada and Internationally. Our clients range from the largest and most established firms to entrepreneurs on the cutting edge of technology.
Simply put, we’re dedicated to creating a perfect match between organizations and candidates.
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If you’re an organization who is planning for a successful future by adding to your sales team, contact Rostie & Associates today.
We look forward to providing you the best sales representatives on the market!