Starting A Business? Two Common Management Issues And How To Solve Them

By Gabie Boko, Executive Vice President of Marketing at Sage North America

Is there a downside to job market recovery?  If you’re an aspiring entrepreneur, there may be.

A recent Kauffman study showed that entrepreneurship suffers when the job market is in recovery mode.  In 2013, 476,000 new businesses were created each month, down 7 percent from 2012 when 514,000 new businesses were created monthly; highlighting that people who might have started their own business became employees instead.

As an advisor to small business owners, here are some of the biggest personal and business issues I see entrepreneurs face when getting started, and some thoughts on how burgeoning business owners can move past these challenges:

Read more of this ‘Forbes’ article here…

Can you use Pinterest to build your Small Business?

By Janel Martinez (Madame Noir)

Sure, Twitter and Facebook are great for marketing your small business online, but have you considered Pinterest? Many people think Pinterest is only for home décor collages and party-planning tips. Not true! Small business owners have the potential to take their brand marketing to the next level if they use the social media site wisely.

Last week, Pinterest unveiled its new business site where entrepreneurs can check out Pinterest buttons and widgets to add to their website, sign up for the business newsletter and read how brands such as Nordstrom have grown using the visual discovery tool. Pinterest announced last week that the company is working with a small group of brands across various industries, including Kraft, Target and ABC Family, to help the company test out its Promoted Pins feature. “We hope Promoted Pins give businesses of all sizes a chance to connect with more Pinners,” said Joanne Bradford, head of partnerships, in the company’s blog.

Read more of  this ‘Madame Noir’ article here…

 

Book your meeting online with one click! The Rostie Group is Toronto’s premier mid-sized meetings and conference centre and boutique provider of fully furnished personal and shared workspaces including virtual offices, team rooms, workstations, coworking spaces and event spaces. Situated at Bay and Queen’s Quay in the city’s thriving south core, our experienced and professional staff are always on hand and dedicated to your business success.

Scared to start your own business?

by Ali Gray

Got a big idea? Sometimes all you need is the courage to go for it – and Jenny Dawson is the proof.

The 27-year-old founder of Rubies in the Rubble was working for a Mayfair hedgefund when she came up with the concept for her new venture. She had seen how many perfectly edible fruits and vegetables are discarded from London markets and decided to use the surplus produce to make jams and chutneys. Thus, Rubies in the Rubble was born.

Jenny started her company in 2011, and she’s come a long way since. Today it was announced that she received the Veuve Clicquot New Generation Award for her achievement in business, and Jenny couldn’t be happier.

‘I was actually in the running for this last year as well so, for Veuve Clicquot to follow our progress and growth over the year, see potential in what we are building and acknowledge it, is incredibly encouraging,’ she tells Marie Claire.

Jenny said she also feels honoured to receive an award that highlight’s women in business. ‘I have never felt challenged by being a women, but I do think women in business need to be recognised to encourage more women into leading positions. I love that Veuve Clicquot celebrates women in positions of leadership.’

So how did Jenny accomplish so much at such a young age – and how can you follow suit? It certainly wasn’t easy – but she insists it is doable.

Read more of this ‘Marie Claire’  article here…

 

Book your meeting online with one click! The Rostie Group is Toronto’s premier mid-sized meetings and conference centre and boutique provider of fully furnished personal and shared workspaces including virtual offices, team rooms, workstations, coworking spaces and event spaces. Situated at Bay and Queen’s Quay in the city’s thriving south core, our experienced and professional staff are always on hand and dedicated to your business success.

Essential Tips for Small Business Data Security

FIVE ESSENTIAL TIPS FOR SMALL BUSINESS DATA SECURITY – BY GUY CHIARELLO (Huffington Post)

Given the increasing frequency and sophistication of cyber attacks in today’s world, it is more important than ever for small businesses to understand the costly effects of a data breach and develop an approach to mitigate the risks. The cost of a data breach for a small merchant can be catastrophic. The lost business and resulting liability from such an event can create significant financial losses, but the damaged reputation could be even more difficult, if not impossible, to recover from at all.

A recent study from Ponemon Institute shows that 90 percent of data breaches impact small merchants. Given that payment data is the target for 65 percent of breaches, small business owners should be concerned by the potential vulnerability of sensitive payment data used to process transactions every day, in multiple ways — in person, online and even via mobile device.

Small businesses can protect their customers and themselves, even though there is no guarantee of complete immunity to the threat. By staying educated and understanding solutions and best practices that are available, small businesses can reduce the risk of a data breach with cost-effective options.

Read more of this ‘Huffington Post’ article here…

Book your meeting online with one click! The Rostie Group is Toronto’s premier mid-sized meetings and conference centre and boutique provider of fully furnished personal and shared workspaces including virtual offices, team rooms, workstations, coworking spaces and event spaces. Situated at Bay and Queen’s Quay in the city’s thriving south core, our experienced and professional staff are always on hand and dedicated to your business success.

Business Tips To Build Lasting Relationships With Your Client

By Deborah Asseraf | Social Pulse | May 12, 2014

It’s not about me – it’s all about YOU!

May 12-16 is National Small Business Week. This annual spotlight on small businesses began in 1963. It recognizes the essential contributions of America’s entrepreneurs and small business owners. Every day, they’re working to grow small businesses, drive innovation, increase America’s global competitiveness, and jobs. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

A small business owner must have hundreds maybe even thousands of sales conversations over the course of a year in order grow their business. So there are plenty of opportunities for authentic connections, shared insights and the occasional foot-in-mouth moment.  Here are a few ways to ensure you’re connecting and putting your best foot forward – instead of in your mouth.

Make the conversation about the other person

The need to be heard is one of the most powerful motivating forces in human nature. The first instinct is to share what we know, think or care about instead of putting the focus on the person we’re talking to.

Read the rest of this ‘The Epoch Times’ article, click here …

 

Book your meeting online with one click! The Rostie Group is Toronto’s premier mid-sized meetings and conference centre and boutique provider of fully furnished personal and shared workspaces including virtual offices, team rooms, workstations, coworking spaces and event spaces. Situated at Bay and Queen’s Quay in the city’s thriving south core, our experienced and professional staff are always on hand and dedicated to your business success.

Six tips to create a more customer-focused business

By Amanda Jesnoewski

If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is most businesses continue to focus on what value they can get as opposed to what value they can give.

 

But when you start to focus on your customers and what they want and need, you create better products and services, generate more business opportunities and sales, develop more loyal customers and increase your referrals.

 

So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you create a more customer-focused business.

 

1. Stay connected to the needs of your customers

 

Your business success is directly determined by how connected you are with your customer and their needs. As a business owner it can be easy to fall into the trap of offering, stocking or doing what you want instead of considering what your customers want, but it’s one of the fastest ways to limit your growth.

 

To refocus yourself and remain connected to your customer you need to be constantly asking questions, both of your customers and of yourself. Questions like what do my customers want from my product, service, business or industry? What are their current frustrations or complaints and how can they be improved or solved?

Read more…

 

 

Book your meeting online with one click! The Rostie Group is Toronto’s premier mid-sized meetings and conference centre and boutique provider of fully furnished personal and shared workspaces including virtual offices, team rooms, workstations, coworking spaces and event spaces. Situated at Bay and Queen’s Quay in the city’s thriving south core, our experienced and professional staff are always on hand and dedicated to your business success.

Want your business to succeed In email marketing?

There are many different ways to market your product or business on the internet, but if you are looking for the most effective way, you should consider email marketing. Email marketing will allow you to reach a large number of people who are already interested in what you have to offer.

Read more

 

 

Book your meeting online with one click! The Rostie Group is Toronto’s premier mid-sized meetings and conference centre and boutique provider of fully furnished personal and shared workspaces including virtual offices, team rooms, workstations, coworking spaces and event spaces. Situated at Bay and Queen’s Quay in the city’s thriving south core, our experienced and professional staff are always on hand and dedicated to your business success.

Spring clean your business with these tips

By CAROLINE MCMILLAN PORTILLO. The Charlotte Observer

Professional organizer Jennifer Burnham tackles everything from hoarders’ homes to estate sales, corporate headquarters to home-based offices.

The 31-year-old started her Charlotte, N.C.-based company, Pure & Simple Organizing, in 2010. She’s often called on to help small-business owners, and as an entrepreneur herself she’s learned that small organizational issues can grow to be the difference between an exhausting day and an exhilarating one, a floundering business and a thriving one.

Burnham suggests giving your business a spring-cleaning overhaul; she offers these tips.

Read more

Drive more traffic for your business online

By 

The latest changes to Google’s search algorithms have marketers and web designers scrambling to devise new ways to boost SEO results. If your company is currently struggling to climb the search rankings, you may be missing out on an important tool that helps drive more traffic. The more you engage and share on social media, the better your search results will be. If you’re not sure how to continue driving traffic to your site through social media, read on to learn how.

Actual Search Engine Ranking

Believe it or not, your company’s Facebook profile might just show up before your website in a Google search. The same is true for your Twitter account. If you’re not making the most of your “About Us” sections to direct buyers from social media to your website, you could be missing out on a great deal of traffic.

The fact remains that many buyers will seek out your social media accounts before they even approach your website. This is often to get a feel for your company culture before they invest more time and money. Make sure your brand is consistent across all channels.
Read more at http://www.business2community.com/social-media/14-tips-social-media-can-drive-traffic-website-0879895#HczDc7CiSgjES2Ch.99

 

It’s Not A Company Picnic, It’s A Business Event: Tips To Survive

BY Lisa Quast

The sun is finally shining brightly and you’ve just been told that your employer has scheduled a picnic for employees and their families. You’re thinking about hot dogs, apple pie, baseball and finally getting to relax with your colleagues.

Many people don’t think twice about how they should act at company events, such as a spring or summer picnic. News flash: It’s not just a company picnic – it’s a “business” event.

If you’ve never thought about it this way, then I’m sorry to be the one to break the news to you. But you need to know that anything company-sponsored means it’s a business event – and that means workplace etiquette applies.

How you act during these types of company events can help or hinder your career. To ensure your reputation remains untarnished after the company picnic, here are some helpful tips:

Read the rest of this ‘Forbes’ Article