BE IMAGE CONSCIOUS AND FLEXIBLE: MARKETING TIPS FOR SMALL BUSINESSES. IT IS ESSENTIAL YOU THINK CAREFULLY ABOUT THE IMAGE YOU WANT TO PROJECT AND SPEND TIME ON A MARKETING PLAN – BY JAMES CAAN
Marketing is essential for the success of any business. It doesn’t matter how great the product or service you are offering is if nobody knows about it. You need to market every strand of your business – and that includes yourself.
Businesses are built by people and their success is dependent on the quality of those people. Both you and your employees represent your company so it is essential you think about the image you are projecting. When creating and implementing your marketing plan, it is important to think about your branding and how you want your business to be perceived, both in the short and longer term. Here are my key tips for successfully marketing a small business.