Six tips to create a more customer-focused business

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By Amanda Jesnoewski

If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is most businesses continue to focus on what value they can get as opposed to what value they can give.

 

But when you start to focus on your customers and what they want and need, you create better products and services, generate more business opportunities and sales, develop more loyal customers and increase your referrals.

 

So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you create a more customer-focused business.

 

1. Stay connected to the needs of your customers

 

Your business success is directly determined by how connected you are with your customer and their needs. As a business owner it can be easy to fall into the trap of offering, stocking or doing what you want instead of considering what your customers want, but it’s one of the fastest ways to limit your growth.

 

To refocus yourself and remain connected to your customer you need to be constantly asking questions, both of your customers and of yourself. Questions like what do my customers want from my product, service, business or industry? What are their current frustrations or complaints and how can they be improved or solved?

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Want your business to succeed In email marketing?

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There are many different ways to market your product or business on the internet, but if you are looking for the most effective way, you should consider email marketing. Email marketing will allow you to reach a large number of people who are already interested in what you have to offer.

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Book your meeting online with one click! The Rostie Group is Toronto’s premier mid-sized meetings and conference centre and boutique provider of fully furnished personal and shared workspaces including virtual offices, team rooms, workstations, coworking spaces and event spaces. Situated at Bay and Queen’s Quay in the city’s thriving south core, our experienced and professional staff are always on hand and dedicated to your business success.

Spring clean your business with these tips

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By CAROLINE MCMILLAN PORTILLO. The Charlotte Observer

Professional organizer Jennifer Burnham tackles everything from hoarders’ homes to estate sales, corporate headquarters to home-based offices.

The 31-year-old started her Charlotte, N.C.-based company, Pure & Simple Organizing, in 2010. She’s often called on to help small-business owners, and as an entrepreneur herself she’s learned that small organizational issues can grow to be the difference between an exhausting day and an exhilarating one, a floundering business and a thriving one.

Burnham suggests giving your business a spring-cleaning overhaul; she offers these tips.

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Drive more traffic for your business online

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The latest changes to Google’s search algorithms have marketers and web designers scrambling to devise new ways to boost SEO results. If your company is currently struggling to climb the search rankings, you may be missing out on an important tool that helps drive more traffic. The more you engage and share on social media, the better your search results will be. If you’re not sure how to continue driving traffic to your site through social media, read on to learn how.

Actual Search Engine Ranking

Believe it or not, your company’s Facebook profile might just show up before your website in a Google search. The same is true for your Twitter account. If you’re not making the most of your “About Us” sections to direct buyers from social media to your website, you could be missing out on a great deal of traffic.

The fact remains that many buyers will seek out your social media accounts before they even approach your website. This is often to get a feel for your company culture before they invest more time and money. Make sure your brand is consistent across all channels.
Read more at http://www.business2community.com/social-media/14-tips-social-media-can-drive-traffic-website-0879895#HczDc7CiSgjES2Ch.99

 

It’s Not A Company Picnic, It’s A Business Event: Tips To Survive

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BY Lisa Quast

The sun is finally shining brightly and you’ve just been told that your employer has scheduled a picnic for employees and their families. You’re thinking about hot dogs, apple pie, baseball and finally getting to relax with your colleagues.

Many people don’t think twice about how they should act at company events, such as a spring or summer picnic. News flash: It’s not just a company picnic – it’s a “business” event.

If you’ve never thought about it this way, then I’m sorry to be the one to break the news to you. But you need to know that anything company-sponsored means it’s a business event – and that means workplace etiquette applies.

How you act during these types of company events can help or hinder your career. To ensure your reputation remains untarnished after the company picnic, here are some helpful tips:

Read the rest of this ‘Forbes’ Article