20 SOCIAL MEDIA TIPS TO RULE IN 2014 BY Drew Hendricks
If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond.
1. Choose the right platform
There are hundreds of social media platforms, which means there are many options beyond Facebook,Google GOOGL -1.16%+, Twitter TWTR -0.43%, Instagram and YouTube. Take some time to see which platforms are best for your business and limit them to five max. No full-time employee has time to manage anything more, and you may find you’re a better fit for an underdog platform than Pinterest.