5 non-digital tips for business growth

5 NON-DIGITAL TIPS FOR BUSINESS GROWTH

BY Frances Dickens

SMEs are constantly searching for the next technological advancement but digital isn’t the sole driver of business success.

Here are five non-digital tips for growing your business.

1. Stay true to your values

Clients and consumers want to do business with companies whose values they can respect and share in. Work out early what your company’s values are and make sure they underpin everything you do. This includes being prepared to turn business away if you are not 100 per cent certain you can deliver the deal.

Refusing business may seem like madness for a growing company but why compromise your values for the sake of a quick buck? Repeat business and recommendations are real drivers of growth but they come through staying true to your values and remembering that you are only as good as your last deal.

2. Reinvent sectors with a poor reputation

Identifying new areas of growth can be tricky, however, existing sectors such as estate agencies and payday loans are crying out for a fresh approach. Introducing a radically different business model that delivers what customers want is key. We launched Astus in 2003 when media barter had a “dodgy” image because the way it was done left many advertisers out of pocket. We changed the business model to deliver the advertiser’s side of the deal before taking payment. This removed the risk for them and so persuaded some to give our approach a chance. Changing perceptions of a sector involves rebuilding trust one deal at a time but it is possible to do.

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