Indianapolis, the host of Superbowl XLVI won’t have the club or luxury hotel clout of former host cities but will celebs and the media clamour to the city this weekend?
Whether you’re the ‘Indianapolis’ or the New York Giants of your industry, the way to get clients making a bee-line to your home office or office space is to unify clients around what they’re passionate about, i.e. quality service and products. How do you communicate quality to prospective and current clients? Firstly, a professional business image is critical to what your prospect feels compelled to do once they’ve come into contact with your business and have heard your call to action.
A central business address in downtown Toronto, professional reception service and an impressive business environment, meeting rooms space and office space speak volumes before you even meet face to face with clients. A professional image increases prospects’ expectations about how you conduct business.
What does Indianapolis teach us about image and impressions? Impressions are, simply put, implied promises. Superbowl implies delivery of great sporting entertainment, great half-time commercials and live performances. Regardless of the name of the city, the Superbowl’s promise trumps the lack lustre celeb roll call of Indianapolis. Even if a business is a young start-up or a small local operation there is no reason why smaller operations like these can’t make a great professional promise to clients and a promise that rivals that of more established players in your industry.