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Sales: The Critical Piece

Sales - The Critical Piece To Your Successful Future

 

Sales: The Critical Piece To Your Organization’s Successful Future

What drives your business?

Technology, finance, marketing?

These are all good things, but what it actually comes down to is sales.

I’m not saying that your other departments aren’t important, they are. They all contribute to the business, but sales is critical to the immediate and future lifeline of an organization.

Sales revenue is what allows you to succeed as an organization. You can have the best technology, the best services, and the coolest marketing campaigns, but if no one buys your product, you don’t have a business.

Sales in the door is what allows you to invest in advancing your services, providing marketing dollars, and keeping the wolves away.

Aside from new revenue, a customer’s first call (if they have an issue) is often to their sales rep, and I can’t think of a more important time than now to keep your current customers happy. A happy customer is a repeat customer and it’s often down to your sales rep to prevent them from going to the competition.

On that note, whether you like it or not, a lot of customers buy your products because they like the sales rep. If the rep is gone, the client will often follow.

When times are tough (hello Covid!) companies start cutting back and putting hires on hold.

It makes sense in these uncertain times to save as much revenue as possible for a rainy day (and it’s been pouring for months now). But, the one department that can help get you through this is sales; and the job postings I’ve been seeing certainly reflect this belief.

While a good number of companies have cut at least a portion of their sales staff, there are companies looking to expand their teams, which is great news for those sales reps that have been laid off.

As opposed to thinking of cutting back your sales team or putting all sales hires on hold, perhaps now is the time to be bold and look to the future.

While this may not be the year to expect record figures, if you’re fortunate enough to have the type of products or services that companies simply cannot do without, maybe now is the time to go for it and position yourself ahead of the competition when things go back to “normal”.

Here’s a great article from Harvard Business Review that explains how to re-focus your sales teams efforts now and when things go back to “normal”.

To be fair, there are some industries that simply may not survive no matter how many sales people they retain or hire. Fortunately, that’s not the case for all industries.

So, if you’re a company who are feeling the pressure to cut costs and hold off on hiring, really take the time to consider the impact a smaller sales team will have on your bottom line both now and in the future.

Sales are the critical piece to your successful future.

But how do you know you’re hiring the right person?  After all, every dollar spent is now more critical than ever. The answer is simple – contact a professional to help bring in the perfect candidate.

Rostie & Associates are those professionals.

At Rostie & Associates we invest time in understanding your organizations’ functions, your strategies for business success, your cultural environment, how to sell your organization to the candidate market, and associated success stories that differentiate your value proposition from competitors in the marketplace.

We provide a professional recruitment solution to a wide range of organizations in the United States, Canada and Internationally. Our clients range from the largest and most established firms to entrepreneurs on the cutting edge of technology.

Simply put, we’re dedicated to creating a perfect match between organizations and candidates.

Check out some of our hottest jobs!

If you’re an organization who is planning for a successful future by adding to your sales team, contact Rostie & Associates today.

We look forward to providing you the best sales representatives on the market!

 

Your Career Path: Making the Most of a Bad Situation

Let’s face it times are tough with almost every sector having taken a massive hit, literally overnight.

No one would think you’re crazy for saying that there are no opportunities out there right now but, surprisingly, there are.

Many industries are hiring to either meet current demands or to prepare for changes going forward.

Realistically, for some people it may mean changing industries or learning new skills to adapt.

However, you may be fortunate enough to already be working in one of the industries currently hiring or planning to expand post Covid-19.

This article from The Muse lists 94 companies across a variety of industries that are currently looking to hire.

And here is some encouraging news from Business Wire and Forbes.

This article from Accenture provides some great insight regarding the effects of Covid-19 on the technology industry.

Of course we all realize these are not the “best of times”, but while conducting my own research into what types of industries are hiring and what types of positions are available,  I came across dozens of articles –  both USA and Canadian centric – far too many to list here.

But, it does show that if you are considering searching for a new position or perhaps changing careers, this may be the time to make that happen.

Just as of writing this article, Rostie & Associates has positions available for a Sales Director, Senior Software Engineer, Data Scientist, Account Executive, Senior System Administrator, Cyber Security Engineer, Cyber Security Manager and a Senior Systems and Network Engineer.

You can find more details on these and other positions, at www.rostie.com

Speaking with other recruiters confirms that, yes; companies are hiring and utilizing technologies such as Zoom, Skype, Webex, etc. to conduct interviews.

Many of the roles will be “work from home” until it is safe for them to re-open their offices.

These recruiters have also advised that they’re seeing an uptick in hiring for various types of roles in healthcare, eCommerce, Fintech and Cyber Security, just to name a few.

Of course, there are a great number of positions available in areas such as distribution.

If you are of an entrepreneurial nature, perhaps now is the time for you to go out on your own.  This article from Forbes suggests this could be the time to make it happen.

And, if you just need some encouragement, here are some success stories from Mental Floss and Business Insider that show that adversity can be turned into advantage!